Media Consulting

With nearly 20 years experience in media and advertising, we design impactful, robust media campaign plans that drive engagement, grow awareness and make a lasting impact.

We specialize in both traditional and digital media with a deep understanding of the local media landscape. From media strategy to planning and purchasing, we want to help you grow your business and surpass your goals.

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Our Services.

Media Planning & Strategy

Understanding today’s media landscape can be a challenging proposition as more an more media channels become available. We have experience working on most media channels, from TikTok to cable TV ads, and we know how to go about creating a robust media plan and the appropriate media channels that will move the needle for you and your business. Whether you’re looking to target a specific zip code, demographic or voting block, we are experienced in building media plans with budgets of all sizes, that will ultimately grow your organizations awareness as well as your bottom line.

Media Buying

Media buying can be daunting endeavor, we often hear business owners don’t know where to begin the process or whom to purchase media from. We’ve been lucky enough to build out a roster of media vendors who know the local media landscape better than we do, and we all know the saying, when someone is better then you at something, you should work with them. We pride ourselves in the partnerships we’ve established throughout the years and we will leverage our partnerships and combined insights to determine a plan that’s best for your budget. audience and your immediate goals.

Whether you’re looking to purchase local radio ads or streaming and display ads, we work with multiple media partners who help inform us of what channels will get the results we’re after. From conversions to top of the funnel awareness campaigns, we’ll handle the media buys so that you can do what you do best, manage your business.

Media Reporting

One of the most important aspects of media planning is understanding the data and analyzing it to either optimize current campaigns or to inform future campaigns or even learn more about your target audience. Here at Price Media, metrics are our obsession and what help us navigate all things media, it is how we learn, adapt and grow our media IP. Perhaps total impressions are your aim or maybe total number of website clicks, we’ll test and test again and until we’re hitting your targets and KPIs.

A media purchase with us will always be accommodated by a detailed media report whereby you can showcase your results to internal teams in an easy, digestible way. Results are only as good as they are relatable and actionable. Clicks should convert to purchases or conversions and we want to understand what works and what doesn’t and be able to translate that into data that helps you understand your audience. Content and media planning are crucial to any successful campaign, but translating and understanding the data is paramount.

Content Development & Strategy

A media campaign can only be as strong as the content within it. And not all content is right for each channel. It’s important to understand what kind of content will move the needle for each specific media channel. For example, a digital display ad should encourage clicks and include a Call to Action button whereas a cable TV spot might be used to generate awareness for a marketers product or service. It is as important to get the content right as it is to create a robust media plan and we have decades of experience doing just that.

Project Management

Media campaigns can be a big lift and most organizations aren’t equipped with the resources to manage a project from inception to completion. We are happy to take all the work off your hands so that you can focus on running your business. We will meet with you to discuss the project scope, find out what your goals are, and come up with a comprehensive media and content plan. Not only that, we will track the project timeline and deadlines to ensure all content gets trafficked on time and meets media deadlines. We’ll then evaluate the campaigns while they’re in progress, optimize and test and then come back with a detailed media report after the each media flight concludes. We will be there with you every step of the way.